The Strike King coffee tube has taken an interesting approach at marketing this new and exciting tube bait. The Strike King coffee tube is actually scented with real coffee bean granules and coffee bean oil. This natural and organic scent is very attractive to bass and as a result they grab on and hold on longer. The coffee scent also masks human scents applied to the baits when handling and rigging.The Strike King coffee tube also has very natural coloring due to the use of the coffee bean granules and oils. "Death before decaf."