The Strike King Caffeine Shad has a unique bubble tail to give this topwater shad bait an action never seen before in a soft jerk bait. Use it weightless and twitch it for topwater bite and subsurface action. Fish the Caffeine Shad on a Carolina rig or jighead for that deep water bite. The new Caffeine Shad contains the worlds best blend of soft plastic ingredients! This allows the use of large amounts of salt yet keeps the bait soft and pliable. The coffee scent masks human scents and oils providing longer hold times and increasing your hook-up chances.